It’s been a pretty busy week for Yahoo all in all. Not only was a sweeping upgrade of Flickr announced by CEO Marissa Mayer, but the company has also taken the reigns at Tumblr and scored itself a pretty sweet pad right at the heart of Time’s Square, New York.
Of course, the biggest of the three in terms of importance is probably the acquisition of Tumblr. For those not yet up to speed with the name, it’s basically a blogging platform that’s more about creating an exciting and versatile hub for users than it is about blasting you with marketing. Users are able to post pretty much anything they want, from text to photos to music and so on.
And for those worried there will be big changes ahead for the style and direction of Tumblr following the takeover, rest assured it isn’t gonna happen.
“Our headquarters isn’t moving. Our team isn’t changing. Our road map isn’t changing,” said Tumblr CEO David Karp following the announcement. The 26-year-old will not only hold onto his position as head honcho for the firm, but will also take home an eye-watering $253 million in cold-hard cash.
Not that we’re jealous…not even a bit.
As far as the benefit for Yahoo goes, there are currently 108 million active blogs on Tumblr which bring in upward of 13 billion hits from readers each month. This in turn represents huge potential for conversions and other revenues for the firm’s new parent company.
Going back to that real estate news, Yahoo has brought its presence to Times Square by taking over a full four floors of the New York Times building, represent a huge step forward in the firm’s mission to increase its dominance in the city.
“We love the symbolism of our Yahoo NYC team moving into the former New York Times building,” said Jackie Reses, Yahoo’s Chief Development Officer.
“There has been a revolution in how users around the world consume media.”