For the last couple of years, Apple’s World Wide Developers Conference (WWDC) has been the primary platform upon which new-generation versions of iOS have been officially unveiled and their respective release date detailed made public. This year’s 2013 WWDC is expected to follow suit, though for the first time Apple’s upcoming software updated – iOS 7 – is carrying a rather staggering amount of weight on it shoulders.
As the advance continues among the Android, Windows Phone and now the BlackBerry 10 camps, iOS is finding itself not leading the market by name alone, but with an incredible amount to prove.
The good news however is that Morgan Stanley analyst Kate Huberty is confident that this is exactly what iOS 7 will accomplish with the unveiling of a new “killer app” at WWDC 2013. If there’s ever been a time and a place for Apple to remind the world exactly what took the brand to the top in the first place, its coming by way of the keynote address at WWDC 2013 in June.
As far as specifics go in terms of this supposed “killer app” details are thin on the ground at best – Apple not being one to give our even a scrap of information until good and ready. However, there are two pretty likely suspects already swirling around the ranks of the rumor mill and they are Apple’s iRadio streaming music service and the long-overdue Mobile Wallet app.
Now, technically speaking Apple didn’t pioneer the concept of either of the above and will thus be joining such markets as a newcomer. But then again, Apple also didn’t invent the Smartphone or the MP3 player either and just look at what they managed to do with the iPhone and the iPod.
It’s not a case of getting there first – it’s a case of getting it right.
Technically speaking therefore, iOS 7 and the iPhone 5S expected to launch alongside or shortly after it have every chance of bringing Apple’s name back to its former glory and serving up a much-needed reminder that Tim Cook and Co. really do have what it takes to innovate with the best of them.