Here’s once word a company CEO never really wants to utter when discussing the immediate success or otherwise of a major product launch – “modest”. Following the official release date of the Windows RT Surface Tablet after months of hype, Microsoft’s Steve Balmer has gone on record to tell a French newspaper that sales of the device are indeed “starting modestly.”
This contrasts rather starkly with the past release dates and launch weekends of rival tablets like the iPad Mini, new iPad, Amazon Kindle Fire and Google Nexus 7 – all of which flew off the shelves at such a rate that demand simply could not be kept up with.
Talk of an immediate and unmitigated success story in the form of the Windows RT Surface Tablet can therefore be laid to rest, it would seem.
Mr. Ballmer did however go on to suggest that one of the reasons for the less-than-spectacular sales so far was primarily the limited numbers and capabilities of sale channels. As it stands, the newly released Microsoft Surface RT Tablet can only be bought through the official Microsoft Store online, or at any of Microsoft’s bricks-and-mortar or pop-up stores scattered across the US.
The apparent good news comes in the form of several of said sales channels having been depleted of all Surface Tablet supplies either on or shortly after its release date, suggesting that demand in some areas at least was respectably high. At this time however, Ballmer was unwilling to reveal any exact or estimated sales figures – all we have to go on is that worrying use of “modest”.
Rounding off on a positive note, he also went on to confirm that the high-end Microsoft Surface Pro Tablet is on its way, which has been rumored for release date in January 2013. Packing a mighty Intel Core i5 processor along with 4GB RAM and up to 128GB storage, the Surface Pro Tablet is expected land with quite the bang.
That is of course for those that can afford it, as early indications suggest that the base-model of the Surface Pro Tablet will hit the shelves for $899, with larger storage variant tipping close to $1,200.