In the world of former tech-giants, the term “success” is thrown around with about as much liberty as you might expect when talking about Fortune 500 companies that falling from their previous glory in spectacular fashion. With Windows Phone poised to take over the third place spot in the mobile operating system market this November, RIM is looking more desperate than ever to hold on to that slim 2% piece of the pie that they still rightfully share.
When Microsoft originally decided to make the jump from the standard Windows Mobile 6.5 platform to 7, they claimed at the time it would be their big move into the touchscreen-based smartphone market, and that Apple should watch its stocks because their new lineup was going to be a revolution in the way we interacted with our mobile devices. They touted the superior design of their “tiles” system, and claimed that devs would flock to their market as the userbase swelled into the tens of millions and beyond.
2 years and one dismal sales report after another, we know that Windows 7 was and still is nothing to write home about. The sub-standard software implementation, shoddy hardware choices for partners, and barely-there app store make for an altogether awkward experience when compared to the tried and tested likes of Android on a Samsung, or iOS on an iPhone. Customers abandoned the community in droves, and with no one buying the digital content both content partners and app developers have been following in their wake. By now most of the money they make from investing in the platform is little more than a courtesy to Microsoft for trying to open up the field of competition a bit.
Because of these factors and a few more that we won’t mention here, Microsoft has seen their overall presence in the smartphone game barely take up a pixel in the overall picture. But Microsoft isn’t the only one getting their marketing strategies handed to them by the ghost of Steve Jobs, as Research in Motion has seen their once dominant empire crumble at the feet of Apple’s profits.
The news comes on the heels of survey results TechRadar reported last week that BlackBerry device usage saw a 25 percent slump in the U.S. between September 2011 and July 2012, dropping down to 1 percent by the end of last month. On top of that bombshell, according to recentdatafromGartner, RIM dropped from 11.7 percent global market share to 5.2 percent from the second quarter of 2011 to the second quarter of 2012. Microsoft’s mobile platform, however, saw an increase from 1.6 percent to 2.7 percent during the same time period.
Microsoft is confident they’ve finally got it all right this time with the cross-platform release of Windows 8, but whether or not their gamble will be successful is a question that will be left for the 26th of this October when the operating system releases to a desktop, tablet, or smartphone near you.