As far as debates surrounding Windows Phone go, the biggest is whether we’re looking at a slow burner or a lingering failure. There’s little denying that Microsoft’s Smartphone platform didn’t get off the astounding start we’d all expected in 2010, but Windows Phone is still here, still being improved and still launching on some pretty serious Smartphones.
In fact, the most recent collation of data would appear to suggest that it is in fact the former of the two sides of the debate that’s on the money – Windows Phone may be at long last finding its feet. Despite not quite hitting the kind of dizzying highs needed to challenge Android and iOS, Windows Phone is nonetheless doing a pretty good job of gaining valuable market share across the US, the UK, various key markets in Europe and Mexico.
According to the research published by Kantar Worldpanel, Windows Phone increased its US market share from 2.7% in February last year to 4.1% this February. This might only be an increase of 1.4%, but in market share stakes that’s a pretty huge figure and more than enough to see Windows Phone stride comfortably ahead of BlackBerry into third-place position.
By contrast, the US market share held by BlackBerry was 3.6% in February last year, though would go on to fall as low as 0.7% by the same month this year.
Great news for Windows Phone therefore and signs that no matter what’s going on at the top, there’s still a place for Microsoft’s Smartphone OS in the pecking-order. That being said, there’s a rather menacing presence on the horizon for Windows Phone which comes in the form of BlackBerry 10 – the figures released by Kantar Worldpanel were collated prior to the launch of the BlackBerry Z10 and therefore things could look very different in a few months.
And if the BlackBerry Q10 release date also comes around in the meantime, there’s a pretty strong chance that Microsoft will once again find itself knocked down a peg or two.
Still, it’s good to hear that changes at the top are occurring due to OS success, rather than failure.