While the iPhone 5 and the BlackBerry Z10 might be cleaning house across the US right now, the picture over in Europe is a decidedly different one. In fact, a recent blog posting by a Microsoft executive would appear to suggest that Windows Phone hasn’t just hit its stride, but is wiping the floor with both the iPhone and BlackBerry in dozens of key markets.
Frank X Shaw, Microsoft’s corporate communications VP, went on record to inform us all that: “Windows Phone has reached 10 percent market share in a number of countries, and according to IDC’s latest report, has shipped more than Blackberry in 26 markets and more than iPhone in seven.”
As far as where said markets and countries are located, we’re told by the New York Times that Apple is having its rear-end handed to it in Poland, India, Ukraine, Russia, Argentina and several other smaller nations that technically populate a ‘miscellaneous’ section.
And while it’s of course a fair point to flag up that these aren’t exactly the most lucrative markets on the face of the Earth with the most abundant top-tier Smartphone consumer bases, it nonetheless represents a significant win for Microsoft and Windows Phone given the way in which markets like Russia and India are growing exponentially like never before.
All in all, it’s perfectly possible that Windows Phone has outsold both BlackBerry and iPhone without actually selling colossal numbers in its own right, but to get a foot in the door of such important markets for the future could prove to be of huge significance for Microsoft.