Later today, Microsoft is to officially lift the lid on Windows Phone 8 – the mobile operating system set to face-off with next year’s BlackBerry 10 for the coveted third-place position. Microsoft has invested hugely in the production and promotion of Windows Phone 8, which they are hoping will pay-off by way of an improved global market share which currently stands at a rather gloomy 4%.
The Windows Phone 8 release date marks the latest in a recent string of product launches from Microsoft, including Windows 8, the Microsoft Surface Tablet and Xbox Music.
What makes the Microsoft Windows 8 release date so significant however is the way in which the new OS represents one of the company’s most significant efforts yet to create a globally competitive ecosystem, similar to that of Apple’s iOS. With Windows 8 operating across desktops, notebook and tablet PCs while Windows Phone 8 does its stuff in the Smartphone world, both home and office environments now have the opportunity to create fully-functional Windows ecosystems like never before.
Unfortunately however it isn’t likely to prove as simple as merely assuring that the Windows ecosystem is a good idea, as the Redmond company will first have to persuade consumers by the millions as to why Windows Phone 8 Smartphones are different and therefore better than the current market-leaders.
This means attaining the backing of major carriers across the US and the rest of the world’s key markets, which have traditionally been at the mercy of Apple and Google’s Android.
It was suggested some time ago that major carrier backing was the only thing the Nokia Lumia 900 carrying Windows Phone 7 needed to become a global smash-hit – something it never received and thus suffered an untimely demise. However, carriers in growing numbers are said to be voicing support for a new OS to break the current Apple and Android duopoly, with Windows Phone 8 currently serving as the only feasible option.
Windows Phone 8 will remain largely unchallenged in its efforts to gain the number-three position, at least until the BlackBerry 10 release date rolls around next March.