Thorsten Heins has been singing the praises of the BlackBerry Z10 this week, shouting to the world that his latest and greatest offspring had sold out practically in an instant in the UK. Sadly however it seems there are indeed two sides to every story, as various retailers across the UK have been getting in touch with BlackBerry and various media sources ever since to inform Mr. Heins that they’ve nowhere near sold out of their BlackBerry Z10 stocks.
Just days after the Z10’s release date, Heins took to the airwaves to talk of success and sales “beyond expectations” all across the British market.
“White is sold out already. The black is hard to stock up again. It’s very encouraging,” he rejoiced to the world – the only problem being that white Z10’s are not sold out and black versions are likewise not proving difficult to stock up on.
Having heard the claims of Heins that stocks were running dry and the BlackBerry Z10 was literally flying off the shelves, curious and confused retailers across the UK began calling each-other to find out what the reality of the situation was. And sadly for Heins, it turned out that for one reason or another he’d been broadcasting falsehoods to the world.
Was he genuinely misinformed, or rather attempting a cunning if misguided ploy to generate further hysteria about the BlackBerry Z10? It did after all work for the Google Nexus 4, but then again this was a Smartphone that did actually sell out practically in an instant.
Some of the biggest names in the UK Smartphones industry like Phones4U were contacted by the press and summarily stated that they had “loads” of the white BB Z10 left and were available for purchase right off the shelves with no delays or backlogs.
Heins’ comments also went on to state that the BlackBerry Z10 had sold in volumes three-times higher than any other BlackBerry ever released in the UK. This could indeed be true, but as far as being sold out goes, BlackBerry is either blowing serious smoke or needs to reassess its contacts in the UK.
In any case, this isn’t the kind of embarrassment Heins and the BlackBerry team needs at this juncture, when dozens of key markets including the US are still awaiting their own BlackBerry 10 release dates.