For those of the impression or opinion that the iPhone is yesterday’s news and the iPad not a patch on the marvel it used to be, here’s a contrasting view directly from the horse’s mouth…so to speak.
Apple has apparently not lost its mojo and still has the potential to “innovate like magic” at least according to company CEO Tim Cook.
Speaking at this week’s Goldman Sachs conference, Cook seemed to be responding directly to recent and ongoing criticism that the spark has all but died with devices like the iPhone and Apple as a whole was falling far behind the likes of Samsung in terms of mold-breaking innovation.
All in all, Mr. Cook made extensive efforts to persuade both the investors and critics of the world that Apple’s day in the sun had not yet passed and that the best was still to come.
As expected however, his comments didn’t include anything directly related to the iPhone 5S, the iPhone 6 or the iPad 5…or any upcoming release dates.
“We wouldn’t do anything that we consider not a great product. That is not why we are on this Earth. There are other companies that do that and it is just not who we are,” he told those in attendance.
“If you look at skills, Apple is in a unique and, in my view, unrivalled position. We have leadership in hardware, software and services.
“The real magic is at the intersection of these. Apple has the ability in all three of these spheres and create magic.”
The comments would seem to contrast starkly with the reality of Apple’s performance in terms of share values, which haven plummeted an alarming 35% over the past few months. Conversely, innovators like Samsung, HTC and Google are continually refreshing and updating their own product ranges, earning the companies further acclaim with consumers and a growing global reach.
Rumor has it that the next big product releases from Apple will materialize in the form of an affordable iPhone 5S, an iPhone 6 iPhablet of up to 5-inches, the overhauled iPad 5, the fabled iWatch and the long-awaited Apple TV or iTV set.
However, other comments from Mr. Cook seemed to rule out the iPhone 5 and analysts have warned that the iPhone 6 and Apple TV are extremely unlikely to arrive until 2014.
As such, the rest of the year for Apple is looking to be one of continued promises but perhaps little substance – how long can Cook really keep the momentum going?