There’s something of a BlackBerry Apple role reversal going on right now as the two tech giants continue walking the proverbial mile in the other’s shoes. While it’s really nothing but good news and positive investor activity for BlackBerry, Apple really doesn’t seem to be convincing anyone right now.
The stock values really say all that needs to be said. During trading on Monday, Apple took a dive of just under 2% and took overall losses in the opening quarter of 2013 to 16% – one of the S&P 500’s worst.
However, BlackBerry continues its rally both in and outside the stock exchange, with stocks gaining a further 5% on Monday to increase overall 2013 gains to over 20%. And according to traders already taking to the airwaves with their views on the situation, things aren’t going to switch back to the previous trends anytime in the near future.
As far as BlackBerry is concerned, the Z10 Smartphone has proved its worth all over the world and for all intents and purposes rebirthed the company formerly known as RIM. None expected the Z10 alone to work miracles, but as a sign of things to come it’s about as reassuring as anything we’ve seen to date and investors are once again looking longingly at BlackBerry.
What’s more, with the QWERTY keyboard Q10 and further BlackBerry Tablet PCs and Tabphone hybrids all expected in the next year or so, the company really has stuck to its guns with the complete and total transformation traders were praying for.
With Apple however, the company as a whole has failed to deliver a show-stopping ‘wow’ for quite some time now and several key markets appear to be falling out of love with the iPhone. Even talk of an imminent iPhone 6 release date, an iPad Mini 2, an iPad 5 and even the first iWatch doesn’t seem to be enough to restore faith as Apple’s last few product launches have been so predictably unexciting.
As such, there’s nothing but optimism among most investors for the future of BlackBerry having already proved its worth for 2013 – Apple still has everything to prove.