My oh my how the tables have turned…
Cast your minds back a few months or so to a time when the BlackBerry Z10 release date was still to be confirmed and frankly we’d started to wonder whether or not Research in Motion (RIM) would make it to 2013 alive. Android was cleaning house, iPhone 5 launch chatter had taken over the world and RIM was effectively treading water with both hands tied behind its back and one leg missing.
It really wasn’t the prettiest of pictures and the only positive tiding heading RIM’s way was sympathy…we’d pretty much all counted Heins and his team out of the running.
Well, here we are just three months into 2013 and things have done the most remarkable 180 in years. Not only is the BlackBerry Z10 already a success despite a distinct lack of its US release date, but Apple’s iPhone is being well and truly picked apart by the world’s critical contingency. They say that the iPhone 5 is already years behind 2013 Smartphone standard, that iPhone 5S specs and features will be a crushing disappointment and that the next remotely exciting iPhone could be the iPhone 6 in 2014.
And as if to seal the deal and see last year’s events well and truly turned on their heads, BlackBerry CEO Heins himself has gone on record to pan the iPhone as yesterday’s news.
“History repeats itself again I guess. The rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly,” he said while speaking to the Australian press this week.
”The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Diplomatic as his comments may have been…to an extent…they nonetheless reaffirm the point that the market as a whole is everyday being berated with a thousand and one arguments as to why the iPhone isn’t the innovative masterpiece it used to be. As such, it could be that Apple is facing its own RIM-esque release date D-Day later this summer when the iPhone 5S rolls around, which in a single breath could represent and iPhone renaissance or drive the most enormous of nails into its coffin once and for all.