Move over Surface Pro – the Surface RT Tablet is still making headlines for all the wrong reasons.
Sales of the Microsoft RT Tablet apparently didn’t come close to passing even the modest 1 million mark, though the number of devices being returned to suppliers has been alarmingly high, new research suggests.
According to sources reporting for CNET this week, Surface RT Tablet shipments from the actual assembly lines totaled approximately 1.2 million since its release last fall. However, it has come to light that as little as 55% or 60% of these actually made their way off the shelves and into the hands of consumers, suggesting that total sales in an official capacity could be closer to the 700,000 mark at best.
This is certainly not the success story the Surface RT Tablet was supposed to begin – nor is it the kind of data Microsoft will be proud of so close to the Surface Pro release date.
Those behind the research did however state that this 65% sales rate of actual devices shipped is not an unusual or particularly unexpected figure, as similar stats have been recorded before when various Android devices have launched. However, tablet market-leader Apple usually tops the 90% range or in some cases hits the golden 100% sales mark when new iOS products are launched.
However, the report does go on to suggest that not only are return rates for the Surface RT tablet rather on the high side, but that things aren’t looking up for the entry-level Microsoft slate for the near future at least. Not only does Windows RT as a whole appear to be garnering little to no interest from developers and consumers alike, with the Surface Pro release date once again has the world divided as to whether or not Microsoft has any real place in the tablet hardware business.
With a price-tag tipping the $1,000 mark and an extraordinarily poor storage capacity once the Windows 8 OS and firmware have been accounted for, the Surface Pro is destined to prove one of the toughest sells to date for Microsoft – regardless of its class leading specs and features.