While the Surface Pro Tablet release date remains one of the biggest unknowns in the tech community today, Microsoft is reportedly about to launch the Surface RT Tablet via standard retail stores. According to industry sources with close ties to Microsoft, the Redmond software giant is to begin releasing the Surface RT Tablet to third-party retailers in two stages.
Sales of the Microsoft RT Tablet since its release date earlier this fall have been “modest” by all accounts – something admitted by company CEO Steve Ballmer. As such, it could well be the case the company behind the world’s most popular OS is bringing forward its plans to launch the Surface RT through channels other than its own stores, in order to boost exposure and generate less-modest sales.
The move could also be a precursor to the as-yet unannounced Surface Pro Tablet release date, which is currently expected to take place in January or February next year.
And according to those behind the latest rumors, the rollout of the Surface RT Tablet is to begin imminently.
If true, the first markets to see the Surface RT mad available through non-Microsoft channels will be those that currently do not have dedicated Microsoft bricks-and-motor stores – stores which currently only exist in the US, Canada and Puerto Rico. This will then be followed by the second stage of the process in January, when retailers across the world and those in markets already with Microsoft stores will begin selling both the Surface RT and the Surface Pro Tablet side by side – assuming there are no further delays in the latter’s release.
Microsoft supposedly rolled-out the Surface Tablet by way of a somewhat soft-launch in limited number and with limited distribution channels in order to reduce potential damage to its partners in the PC, laptop and tablet PC manufacturing industries. If true, their efforts may have proved a little on the optimistic side to say the least as limited channels or otherwise, the Surface RT Tablet has so far proved to be anything other than a show-stopping market-dominating powerhouse.
Let’s see how the Surface Pro Tablet fairs…