It’s really no secret at this stage that Microsoft’s Surface Pro and Surface RT Tablet campaigns have for want of a better word flopped. And in a pretty big way. Going to extremes can work and often does, but both the Pro and the RT were so glaring short/far from the mark in terms of what consumers were actually looking for, we were gifted with a defining illustration of when it doesn’t work.
In fact, the only thing that for many is keeping the idea of the Surface Tablet alive as 2013 ticks forward is talk of a Surface Mini release date before the end of the year. The theory here being that Microsoft is lignin up a 7-inch Mini Surface Tablet running Windows RT or Windows Blue and launching for a price folk are actually willing to pay.
By rights therefore, a far cry from its two predecessors.
Sadly however the Surface Mini…assuming it even exists…won’t launch in a vacuum and along with dozens of other mini-tabs expected to land this year, the iPad Mini 2 is also looming on the horizon. And at the risk of heading neck-deep into the usual cliché of comparing every damn product on the market to Apple’s creations, the iPad Mini 2 nonetheless serves as a perfect illustration as to why the Surface Mini might do ok, but isn’t going to take Apple’s crown.
Right off the bat, no matter how many apps Microsoft manages to pull from any number of dark crevices between now and then, the iPad Mini 2 will run circles around the Surface Mini in this department. And given the fact that most buy mini-slates for the use of apps above all else, this is a pretty big one-up for Apple over Microsoft.
Then comes the OS and while Microsoft Blue might indeed be a worthy platform, it won’t have nearly the pedigree or maturity of Apple’s iOS. What it will have however is the odd bug or two to say the least, along with the responsibility of convincing the world that Windows 8 and RT are not in fact a bit crap.
Last up, Microsoft’s Surface line by rights doesn’t really have an ecosystem as it stands as while Windows Phone and desktop versions of Windows 8 etc. might be compatible, it’s hardly the all-singing, all-dancing family Apple has going on with iOS. And is this likely to change by the end of the year? Of course not.
Good luck to the Microsoft Surface Mini therefore – I reckon it’s going to need it.