Samsung has once again been earmarked for further greatness in 2013, having been predicted to increase its lead over Apple in terms of overall global Smartphone market share. While Apple continues to dominate in terms of high-end Smartphone reverence in the eyes of the Western consumer, Samsung’s mid to low-range lineup enjoy explosive popularity across various developing markets.
According to reports from the Korean press, Samsung is destined to end 2012 with a 33.1% share of the global Smartphone market, which amounts to just under 213 million unit sales. By contrast, apple is expected to have amounted 128 million Smartphone sales throughout the course of the year, amounting to a share of the market just shy of 20%.
Looking forward to next year, Samsung’s market share is predicted to increase to around the 37% mark, with sales of up to 284 million handsets over the course of the year. Apple is also expected to grow, though by a considerably more modest 0.5% to reach a share of 20.4% – amounting to 157 million device sales.
The above predictions were based on the current overall sales portfolio for Samsung, which includes the low to mid-range handsets across developing markets and the key players across the West, including the Samsung Galaxy S3 and the Galaxy Note 2.
It will of course be incredibly interesting to find out exactly how Samsung and Apple mount their next offensive in terms of flagship Smartphones, as the market enters something of “been there, done that and got the T-shirt” era of technology. Both the Samsung Galaxy S4 and the iPhone 6 have already been heavily debated in terms of what they can possibly bring new to the table, with both presently expected to deliver slightly souped-up versions of what we already have.