Samsung has some big plans for the year 2013, and these plans include not only releasing the Galaxy S4, but also having it drive record-breaking sales of half a billion handsets for this calendar year.
Korea Times, a publication that has had a mixed record of reporting Samsung-related news and rumors, said in a report this week that Samsung is expecting to sell about 510 million mobile phones in 2013. This would represent more than a 20 percent increase in sales compared to the 400 million units estimated for the calendar year 2012. This figure from last year helped Samsung emerge as the runaway leader in sales among Android smartphone manufacturers.
The Galaxy S4 is expected to be the number one driver of sales for Samsung in 2013, however, there are other devices expected to push Samsung to record-breaking heights this year. The Galaxy Note 2 phablet remains a top seller for the Korean manufacturer, while Samsung also has a few devices lined up for consumers from emerging markets. These phones include the Samsung Galaxy Grand, a 5-inch handset with midrange specs, and the entry level Galaxy S3 Mini, a 4-inch phone introduced last October and currently popular with buyers from several Southeast Asian and European markets.
An interesting comment from the Korea Times report came from one of Samsung’s primary suppliers; the unnamed supplier representative claims that 390 million of the 510 million units expected – approximately 75 percent – will be smartphones, while the remaining 120 million will be “feature and budget phones.” To clarify the terminology used by the executive, feature phones are handsets that do not run on Android or similar operating systems; these phones remain popular in emerging markets. That said, it looks quite probable that a healthy percentage Samsung’s revenue for 2013 will come from the smartphone market, primarily from the Galaxy S4 and the next-gen Galaxy Note 3.