Here’s one to get the rumor-mill fired up – the Samsung Galaxy S4 hasn’t even touched the ground since its arrival on Thursday and yet Samsung is already building hype over what could be its successor. And what makes the direct confirmation of a Q3 release date even more intriguing is the fact that Samsung’s next flagship Smartphone won’t be an Android device…or Windows Phone 8…or iOS, obviously.
Instead, company EVP of mobile Lee Young Hee revealed to reporters from Bloomberg right after the S4’s unveiling that the company’s Tizen OS will take center stage. ”The Tizen phone will be out in August or September, and this will be in the high-end category,” he said on Thursday.
“The device will be the best product equipped with the best specifications.”
What makes the news so significant is the way in which it could technically mean that the Samsung Galaxy S4 only has about four months to do its business before the mother of all distractions comes along. You has to ask therefore whether this is a testament to the company’s confidence in the immediate and early take-up of the S4, or whether the unnamed Tizen Smartphone will in its own right take the market by storm.
It’s long been suggested that Samsung would eventually move toward its own operating system as a primary platform – we could therefore be seeing step-one in the process. Given the company’s unstoppable lead over the world’s Smartphone market, analysts have frequently argued that it was only a matter of time until Samsung went the way of Apple and closed off its ecosystem entirely.
Plenty of operating systems have entered the affray over the years and come to nothing, but Samsung has the kind of size and power that could very well send Tizen right to the top of the pecking-order, assuming of course it performs.