After what at least feels like an eternity, the BlackBerry 10 release date extravaganza is here – it’s all happening today and the future of RIM is about to take shape. New York City is to set the stage for the unveiling of the BlackBerry 10 OS and the new Z10 and X10 BlackBerry Smartphones, which quite literally carry the weight of the whole company on their shoulders.
RIM CEO Thorsten Heins has already proudly boasted that BlackBerry 10 has what it takes to ensure the strength and stability of the Canadian company for at least a decade, though others remain less convinced of this. BlackBerry 10 appears to have all the boxes ticked on paper in terms of both the platform itself and the first pair of Smartphones, but history has taught us that not all recipes for success come out smelling of roses.
Instead, analysts and industry experts are suggesting that RIM needs to address a series of ongoing points in order to ensure that BlackBerry 10 is indeed its saving grace, rather than it tragic swansong.
Right off the bat, the BlackBerry Z10 and X10 Smartphones need to arrive as largely flawless specimens, which don’t just look up to scratch when compared to the iPhone or Samsung Galaxy S3, but actually stand out in their own rights as miraculous creations.
What’s more, RIM must be ready to keep up with the demand for bigger and better Smartphone screens, meaning that a 5-inch BlackBerry 10 should be a given.
With regard to apps, RIM cannot afford any of its most crucial application to present even a single bug as these are the kinds of things the critical minds of the world will be looking for to sour the whole endeavor. Enough time has passed to warrant perfection and nothing less with suffice.
In addition, BlackBerry 10 must be able to immediately and comprehensively bridge the gap between consumer and corporate Smartphones as to be labeled as either one or the other will be to immediately lose favor with tens of millions of potential buyers.
And last but not least, RIM cannot take chances when it comes to value for money and therefore the BlackBerry Z10 and X10 must be available both on and off-contract for not a penny more than their closest Android and iOS rivals – ideally they should be a little cheaper.
Nail all of the above and today could be the first day of the rest of RIM’s remarkably successful life, following the comeback to end all comebacks.