There was never any doubting that the BlackBerry 10 release date would come with quite the fanfare to say the least, but it appears that RIM has no intention of letting the festivities end once the Z10 arrives later this month. In fact, the once-giant Canadian cellphone maker has told the world to expect no less than six BlackBerry 10 Smartphone launches by the end of the year.
In addition, company executives have also confirmed that of the 600 most popular and important apps on the market today, at least 90% will be available to BlackBerry 10 users.
CMO Frank Boulben confirmed the plans to FierceWireless earlier this week, stating that “An all-touch device and a phone with a Qwerty keyboard” would lead the charge at the BlackBerry 10 release date event on January 30th. Talking candidly and with confidence about the venture at the recent CES 2013, Boulben told the website that the company has every confidence that BB10 can and will become the third major mobile platform to stand shoulder to shoulder with Google’s Android and Apple’s iOS.
Upon launch, RIM execs have promise that BlackBerry 10 will deliver a minimum of 70,000 available applications, which is an all-time record-high for any new platform on its initial launch. It has since been confirmed that 90% of the top 600 apps will also be on offer.
RIM has fallen dangerously behind the times over recent years by focusing too little on cutting-edge technology and shifts in both design and consumer trends, according to industry analysts. BlackBerry 10 however is said to combine the very best of both Android and iOS worlds, while retaining the key features that brought RIM success in the first place.
The BlackBerry 10 release date marks the first day of RIM’s final shot at bringing the company back into contention and avoiding a potential fold.
Expect 2013 to be an incredibly significant year in the Smartphone market.