RIM CEO Thorsten Heins is a very busy man at the moment, touring the world both online and in person to ensure that the attention of critics, consumer and investors alike remains squarely on the upcoming BlackBerry 10 launch. He is doing everything within his power to prove to the world that BlackBerry is still a key player in the market and that BB10 will deliver the goods like never before – now highlighting the social media element of the new OS as a point of interest.
Given the way in which Heins has been keen to state that BB10 offers the very best of both Android and iOS worlds combined, it had come to be expected that social media would play a key role.
Social media has become one of the biggest selling-points of Smartphones and tablets across pretty much every key market the world over. According to Heins, BlackBerry 10’s superbly advanced Social Hub feature offers quite simply the most easy and efficient tool to date for the organization and access of all social media accounts and services from one place, while still keeping them separate from other personal and business accounts/contacts.
Roughly translated, rather than opening Facebook, then having to leave in order to open the email app and summarily fire up Twitter, Social Hub allows the details of various services at the discretion of the user to be aggregated all into one place for easy access and use. The new BlackBerry 10 feature will allow for the creation of folders in order to create separate Social Hub services for personal, business, family and anything else deemed fit by the user.
Social Hub could prove to be one of BlackBerry 10’s biggest selling points for both corporate and consumer markets if it has been pulled of correctly, as social media networking has become an intrinsically linked everyday staple in the lives of almost every Smartphone user the world over.
The BlackBerry 10 release date is expected to follow in the days after its official unveiling on January 30th next year.