Ahead of the Wednesday’s massively high-profile BlackBerry 10 launch event, RIM has announced a series of changes to hit the BlackBerry World app library as of January 30th.
In the simplest of terms, BlackBerry apps are about to become cheaper than ever before, just as the app library itself reaches a size previous BlackBerry owners could only have dreamed of.
Generally speaking, low-tier BlackBerry apps are to be reduced in price by around 25%. The news was however confirmed by sources in the UK and therefore exactly what reductions – if any – RIM has in mind for the rest of Europe and the US may vary considerably.
Rather than a deliberate move to curry favor ahead of Wednesday’s even of unprecedented importance, RIM stated that the price reductions represented nothing more than an ongoing commitment by the company to remain competitive and in-line with fluctuations in the market as a whole. As such, price-cuts are to cover all apps featured in the BlackBerry World library and will not be exclusive to the all-new BlackBerry 10 apps set to go live with the launch of the new OS and device range this Wednesday.
BlackBerry 10 is without and shadow of doubt RIM’s only remaining shot at the big time, having catastrophically lost its once world-leading reputation in terms of Smartphone innovation and prowess. In essence, RIM has little choice BUT to succeed or face the inevitable prospect of folding, which in all probability would lead to an outright takeover of the Canadian company by another global technology brand.
On paper at the least the BlackBerry 10 project seems to tick all the right boxes. Two new Smartphones are to arrive in both QWERTY keyboard and full touchscreen variants, while early glimpses of the BlackBerry 10 OS convey a platform that is in every way as dynamic and user-friendly as Google’s Android or Apple’s iOS.