Research in Motion is one company that right now really doesn’t need any further kicks in the proverbials. Unfortunately for the struggling BlackBerry maker however the kicks just keep on coming, as estimates released for third-quarter Smartphone performance list BlackBerry and HTC as the biggest losers of the year.
On the more positive side of the report, Samsung is going from strength to strength as the biggest thorn in Apple’s side, with its Galaxy S3 handset having recently taken the title for top-selling Smartphone in the world for Q3 – overtaking the iPhone 4S for the very first time.
According to the study carried out by a leading global market research firm, Smartphone shipments on a worldwide basis shot up 44% over Q3 to hit 173.7 million units. Samsung once again topped the table for total units ships, with an estimated 5.5 million Smartphone sales helping the company’s market share jump to 32% from the 22.7% of Q2.
Of course, the silver-medal position was taken as always by Apple, with total global Smartphone shipments having reached a lofty 26.9 million. This also resulted in market share growth for the company, with Apple having taken 15.5% in Q3 compared to 14.2% during the same period last year.
As a surprise to some, Sony came in at number three with 8.8 million unit sales.
In the more depressing depths of the study, fourth and fifth positions belonged to HTC and RIM respectively. HTC Smartphone shipments fell a staggering 36.1% compared to the same time last year, resulting in 8.4 million device sales and a market share of just 4.8%. RIM however managed to fair even worse, having fallen 38.4% in terms of quarterly device sales to reach 7.3 million sales – market share dwindling at 4.2%.
HTC will of course be hoping that the HTC 8X Windows Phone has what it takes to reverse their fortunes, while RIM has pinned all remaining hopes on the ever-delayed BlackBerry 10 release date – now expected March 2013.