Rumors of the next iPhone release date have this week taken a more credible turn than usual, as the Wall Street Journal gets on board with its own projections. According to its writers, the iPhone 5S will go into full-scale production during Q2, which indirectly suggest a launch as early as July.
Technically speaking the release date projection is one of a rather obvious nature as Apple has so far stuck largely to its Q3 launch or refresh cycle for its iPhone range, meaning that the earliest logical date for the iPhone 5S to arrive would indeed be July. If looking to extract the positives however, it does at least mean that we’re pretty guaranteed to see the fabled iPhone 5S before the summer’s out, which by rights is good news…sort of.
Sadly however the report from the WSJ doesn’t stop there, but rather goes on to confirm the worst fears of an alarming number of critics and consumers. By stating that the iPhone 5S will be similar in both shape and size to the current iPhone 5, it’s looking like it will indeed launch as another mild internal makeover, rather than the outright new-generation iPhone the market is crying out for.
Should the iPhone 5S represent another serving of the same old story but for a generously low price, Apple would of course be onto a winner. This isn’t to be the case it seems however as according to the same publication, there will be a second iPhone release date this year closer to the winter months which will be the affordable iPhone most had come to think the iPhone 5S would materialize as.
If all of the above pans out, it will be interesting to see whether or not Apple gets away with once again putting a pretty bow on an old product and taking its chances against the likes of the Samsung Galaxy S4, the HTC, the Sony Xperia Z, the Google Nexus 5, the Motorola X Phone and plenty of other show-stoppers expected in the meantime.
Seriously…this isn’t the right time for another incremental update.