Rumors of an Amazon Kindle Smartphone and the very first Microsoft Surface Smartphone gained enormous momentum this week, when reports emerged suggesting that Foxconn has been given the go-ahead to produce the first limited batches of both. This would appear to correlate with ongoing suggestions that the release dates for both the Microsoft and Amazon Smartphones have been planned for mid-2013.
Microsoft’s entry to the Smartphone market has been seen as something of a certainty ever since the announcement of the Surface Tablet range was made earlier this year. The introduction of Windows Phone 8 of course added further fuel to the fire burning under the rumor mill, as analysts and observers alike see 2013 becoming the year that Microsoft’s hardware/software ecosystem becomes more like Apple’s than ever before.
Meanwhile, the launch of the original Amazon Kindle Fire last year gave birth to the notion that the online retail giant may be looking to enter the Smartphone market sometime over the coming months. The theory basically centered around the idea that Amazon was looking to follow the same business model as that which proved so successful with the Kindle Fire – i.e. offering a high-spec device linked with the Amazon online store for an unbeatably low price.
Also like its tablet counterpart, chances are that the Amazon Kindle Smartphone would run a tweaked version of Google’s Android OS – whichever dessert-branded version is on the market at the time.
Despite Apple’s stranglehold over the Smartphone market continuing, consumer trends are beginning to show signs of a market that is well and truly ready for real choice outside of the most obvious market-leaders. 2013 is expected to see choice explode like never before in terms of high-end Smartphones and tablets hitting the shelves for remarkably low prices, representing the perfect time for the Amazon Kindle Phone and the Microsoft Surface Smartphone to make an appearance of their own.
At the time of wiring, Amazon, Microsoft and Foxconn have all refused to pass any comment on the latest reports, or the existence of the unannounced devices.