All of the excuses and explanations in the world cannot take away from the reality – Apple’s tablet PC market share took a nosedive in the thirds quarter, while Android tablets enjoyed a significant advance.
Following a hugely successful second quarter, shipments of iPads for both consumer and corporate markets slowed considerably over the course of Q3, according to analysts at IDC. The reason for the slump has been fingered by most as the way in which consumers by the millions remained on the fence and unwilling to part with their cash, knowing that the iPad Mini release date announcement was just around the corner.
“We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad Mini,” according to a statement from IDC.
The slide in sales saw Apple’s iPad market share take a turn for the worse, shrinking from 65.5% in Q2 to a less impressive 50.4% in Q3. Last year, the iPad’s market share for the third quarter was just under 60%.
By contrast, Apple’s four biggest rivals all saw significant gains.
All of the above would be negative enough in its own right, though is compounded by the fact that a huge spike in Amazon Kindle Fire sales and a generally lukewarm reception to the iPad Mini doesn’t exactly suggest an immediate spike back to greatness is on the cards. While iPad Mini and iPad 4 sales are expected to be solid over the Christmas period, the Amazon Kindle Fire and Google Nexus 7 with $130 cheaper price-tags are expected to be the biggest stocking-stuffers of all.
The iPad and iPad Mini will now also have to compete with the newly launched Microsoft Surface Tablet, which is expected to modestly nibble away at the market shares of both Apple and Android.