So the biggest news on the gaming front in the UK this week is that the Sony PlayStation 4 has been officially opened for pre-orders, which is by rights the second best thing to an actual launch of the thing. It’s funny though – Lord only knows how many PlayStation 4 units have been reserved online ahead of the expected fall release date and yet not a single one of us has yet seen anything more than the console’s controller.
It’s always a testament to the pedigree of a product when you’ll happily back it with your cash before even have a clue what it will look like and exactly what it will do!
As such, demand at UK supermarket giant ASDA has been off the scale just as expected, with the retailer having made it one of the most tempting buys of the decade so far by asking just a measly £20 deposit with the balance to be paid upon the PS4’s launch. And as far as winning over floating voters goes, knowing you’ve a PS4 on the horizon for just £20 is a pretty nifty way of swaying you over from the Xbox 720 camp.
For some reason ASDA all seemed to think it necessary to add a further deal-sweetener – as if the PS4 wouldn’t sell itself millions of time over without so much as a nudge. Nevertheless, they’re promising a discount code that will be sent only to those that have placed a PlayStation 4 pre-order, which can then be used after its release date rolls around.
Probably more important than any of that however is the way in which PS4 pre-order customers in the UK will be given firsts dibs at the thing by ASDA as chances are when shipping begins there will be some pretty epic backlogs and delays to take into account.
“The current expected date of release made by Sony is Christmas 2013. ASDA make no Guarantees that this is correct or will not change and Asda shall not be held responsible if Sony change or delay the release date of the Sony PlayStation 4 in the UK and or limit stock,” according to ASDA officials not wanting to take the blame for the inevitable chaos.
As far as the price of the PlayStation 4 goes however, neither ASDA nor Sony has yet offered a single clue so for now it’s a case of sitting tight and praying initial demand isn’t capitalized on with an eye-watering price.