Most of us have nothing but high expectations for RIM’s BlackBerry 10 efforts and future successes – research firm Ovium however seems to have a slightly less positive view on the matter. Quite to the contrary in fact as according to a statement released by the group this week, RIM has made a catastrophic mistake already by building a new BlackBerry that is aimed at existing BlackBerry fans and thus cannot and will not catch on with the majority of the market.
According to Ovium, BlackBerry 10 will indeed bring considerable favor to RIM, but will not have what it takes to prevent the company from failing outright. The statement made reference to the way in which RIM has an ongoing inability when it comes to appealing to the world’s mature markets and this would inevitably prove to be the company’s downfall.
“We can’t fault RIM for wanting to hold onto its 80 million existing subscribers. While exact figures aren’t available, our analysis suggests RIM has always sold about half its devices to new customers and half to existing customers upgrading to a better phone. For much of the last two years, the portion bought by upgrading customers has significantly outweighed the portion bought by converts, and this makes it all the more important for RIM to retain existing subscribers,” the statement read.
In the note, predictions for the year ahead were bleak to say the least – suggesting that the best RIM can hope for is a successful and prosperous Q1 and Q2, after which the tailspin into oblivion will once again kick-in. The problem being that existing BlackBerry 10 devotees will indeed be won over, but those already hooked on Android and iOS will be nothing of the sort.
What’s more, it will apparently prove largely impossible to deliver decent BlackBerry 10 devices at affordable prices, meaning that RIM risks losing some of its most important developing markets all over the world.
The official BlackBerry 10 announcement is scheduled for tomorrow – January 30th – with a release date expected to follow in early February.