Nokia has confirmed that the release dates for its new Windows Phone 8 Lumia Smartphone range will happen in plenty of time for the Christmas buying frenzy. While various models including the high-end Nokia Lumia 920 have their release dates scheduled for the next few days, the US market will be offered a $99 introductory promotion.
The new range of handsets fronted by the Nokia Lumia 920 are to represent the very foundation of Microsoft’s Windows Phone 8 campaign, as both companies look to garner success where it has so far eluded them. Since the unveiling of the new models in September, Nokia has been throwing almost all of its weight behind the new Lumia range in efforts to rule out a repeat performance of the tragic Lumia 900.
While both companies have everything to gain from the success of Windows Phone 8 and the new Lumia range, Nokia is in particular placing all of its eggs in one rather lucrative basket. Previous efforts to gain any footing in the lucrative Smartphone markets of the West have proved entirely unsuccessful, resulting in the Finnish company’s status, prowess, share values and revenue plummeting to dangerous levels.
So serious is the situation this time around that dozens of analysts have stated that the new Windows 8 Lumia range will either be the saving grace of Nokia or the company’s swansong – there may be no third option.
Early reviews are certainly positive to say the least, with critics and consumers alike praising the specs, features and certain unique party-pieces the Nokia Lumia 920 and its siblings boast. Sadly however it is not just a case of the new Lumia range proving its worth in its own right, but of having what it takes to step past Android and iPhone sovereignty and strike a chord with the consumer.
The Nokia Lumia 920 combined with Microsoft’s Windows Phone 8 is a recipe for success on paper – but then again so was the Nokia Lumia 900 powered by Windows Phone 7.