The good news just keeps on rolling in for Windows Phone, which at the same time as increasing its own market share in the world’s key markets is apparently also giving a sizeable boost to both Nokia and HTC.
According to the latest round of figures by Kantar Worldpanel Comtech, Samsung is of course still topping the table and Android remains unstoppable, but step down a few pegs to the reaches of Nokia and HTC to see two significant brands on the up thanks to Windows Phone. As far as specifics go, the latest Nokia Lumia range and the HTC 8X all powered by Windows Phone 8 have been the biggest winners.
Those behind the research also pointed out that the growth being experienced by Nokia at present is at long last being primarily driven by Windows Phone 8, suggesting a consumer migration away from past-generation Windows Phone 7 devices in favor of the latest build and device range.
Meanwhile, another reputable analytical group by the name of Flurry has this week lashed out as the hybrid Tabphone or Phablet market, stating that devices with screens larger than 5-inches though smaller than tablet PCs are nothing more than a fad. The statement mirrors ongoing criticism from numerous parties that 5-inches is by rights the absolute limit as to what can be considered a Smartphone and that anything bigger is simply too impractical to be anything more than a gimmick.
To a certain extent the market would seem to disagree however, as Tabphone sales are stronger than ever and more top-tier manufacturers are jumping on the bandwagon by the day. The Samsung Galaxy Note still rules the roost, but rumor has it will be challenged not only by a BlackBerry 10 Phablet over the next 12-months, but also a 5-inch+ iPhone 6 that redefines the range in a rather spectacular way.