Apple’s fabled iPad Mini may have been called many things in its pre-life, but a complete and total waste of time certainly isn’t one of them.
However, this is precisely what the as-yet unannounced mini-tab has been dubbed by some critics on both sides of the Atlantic, who have cast aspersions on whether or not the idea of an iPad Mini actually makes any realistic sense whatsoever.
And it isn’t just a scattering of personal opinions of little significance – their sentiments seem to be shared by an abundance of consumers, or so recent surveys would suggest.
According to a recent survey carried out by TechBargains and involving around 1,300 consumers, no less than 50% said they had no intention of buying an iPad Mini, if and when its release date were to ever come about. A mere 18% said that they were interested in buying the tablet, which contrasts with the 45% saying that they would be buying the also unannounced at the time iPhone 5 – a clear representation of less-than spectacular interest in the iPad Mini.
The trouble is, the technology world has reached a point today where it is taken for granted that not only will every Apple product launched by something of a game-changer, but will also be in massive demand and those facilitate an enormous success story. Sadly, the figures would seem to suggest that this is no longer the case – consumers are showing preference to product and devices that actually deliver.
While there is little to suggest that the iPad Mini’s specs and features would be anything less than impressive, the simple fact of the matter is that the overwhelming majority of Apple fans already have an iPad or an iPhone in the possession, if not both. As such, the iPad Mini really has very little place in the market for Apple-devotees, which would therefore suggest that Apple may be looking to win over another market.
This is where things start to look even gloomier for the iPad Mini as if it is the intention of Apple to reach out to a new section of the market, they will have to prove that their mini-tab is a far better beast than the Amazon Kindle Fire and the Google Nexus 7. Specs and features will of course play a part, but given the fact that both primary Android rivals are on the market for less than $200, compared to the expected $300 for the iPad Mini, winning over the masses really isn’t going to be easy.
And then comes the small matter of the 2012 iPod Touch range, which also happens to start from the same $300 mark, or thereabouts. How exactly would it make sense for Apple to release two very similar products in quick succession at for exactly the same price, without one massively cannibalizing the sales of the other?
If the iPad Mini is real and a release date is indeed imminent, Apple must certainly believe that there is a place for its mini-tab on the iOS market place – one the rest of us have somehow overlooked.