A couple of weeks ago, the company formerly known as Research in Motion (RIM) finally made the elusive BlackBerry 10 release date a reality by launching the BB Z10 full touchscreen handset and that all-important BB10 mobile operating system. In the weeks prior, sales of BlackBerry PlayBook Tablets hit the kind of highs not seen since the brief glory days of the device following its rather disastrous launch.
Quite simple really – some of the most optimistic and perhaps sensible thinking masses out there figured that they could maybe pick up a BlackBerry PlayBook for pennies, wait for the release of BlackBerry 10 and effectively enjoy a new-generation tablet PC of huge prowess for a beyond bargain price.
Sadly however, things often aren’t quite as simple as they appear in theory and this would appear to be just the case – those hoping for the full BlackBerry 10 Tablet experience are destined to wait quite a while longer…assuming a BB10 PlayBook update ever comes, which remains debatable.
Rather than BlackBerry 10 OS as had been hoped, the latest update to have been offered by the once-RIM has arrived as the catchy “update 18.104.22.1686”, which although has certainly brought a few improvements and rebranding touches to legacy BlackBerry devices hasn’t really upped the ante at all.
Or at least not enough, anyway.
Ever since the ever-delayed BlackBerry 10 release date caught the imagination and attention or the world early last year, analysts and experts from all corners were adamant that the new BlackBerry 10 OS would essentially represent the linchpin of the project and would summarily roll out to existing BlackBerry devices – including the beleaguered PlayBook.
Sadly, there was no indication of how soon this might happen and we’re still waiting to find out if it will ever prove to be the case.
BlackBerry CEO Thorsten Heins has however confirmed than a new BlackBerry 10 tablet is under development, so the question now is that of whether the update would make more sense that releasing a brand-new BB10-based tablet and looking to drive hardware sales.
“I’m not getting out of the tablet business, I’ve asked my teams to build another one, but I need to make money from it,” Heins recently stated.