If you’re one of the millions pinning your hopes on a $99 Kindle Fire release date this year, it’s probably best not to hold your breath…it ain’t happening.
…not yet, anyway.
Despite a veritable frenzy of rumors circulation on the subject of a $99 Kindle Fire that’s apparently destined to hit the shelves anytime soon, logic and common sense render the idea quite frankly impossible. Of course, there’s no disputing the fact that the concept is as tempting as it gets and would probably lead to millions more sales for Amazon, but given the fact that they already don’t make any money on hardware sales of the Kindle Fire, it’s not exactly feasible that they’d get away with a 50% price reduction at this point in time.
The bulk of the rumors pointed to what would have been an Amazon Kindle Fire with a non-HD display serving up 1280 by 800 resolution and a much cheaper Texas Instruments CPU running the show. Basically, it would have performed about as well as the original Kindle Fire, while at the same time costing Amazon a fair whack for every unit sold.
Some had ever said that they were expecting nothing more than a huge price cut of the existing Kindle Fire HD, but given the frankly gigantic losses this would incur for the company it’s really not a likely option at all. Sure there’s plenty to be gained by way of content and app revenue, but the figures just don’t add up to a workable solution right now.
If you look at the low-cost tablet PC market it’s impossible not to admit that $99 really doesn’t stretch to much at all – certainly nothing good enough to positively influence a manufacturer’s reputation. Tablet prices are coming down and there will be a decent $99 tablet in the future sometime, most probably from Google or Amazon, but that time really isn’t now.