It was never going to be an easy battle, but the Nissan Leaf has ultimately brought the automaker back down to Earth with a bump. Just a year after the Nissan Leaf took the title of the best-selling EV on the market, it has been overtaken by both the Toyota Prius plug-in and the Chevy Volt.
During the course of last year, the 2012 Chevy Volt topped the table with an impressive 30,090 unit sales, while the Toyota Prius Plug-In took home the silver medal with its 27,181 units shipped. The two were followed by the Nissan Leaf in third place, with a relatively close-fought 25,435 unit sales.
Sales of the Nissan Leaf were however at least 50% lower than the automaker had originally projected for 2012, with further growth expected throughout 2013.
On a slightly more positive note however, Nissan did receive a rather commendable accolade early this year when the Leaf became the world’s first plug-in electric vehicle to ship a total of 50,000 units since its introduction. Sales have in large been relatively consistent for the Leaf, but were somewhat blown out of the water by GM when the Chevy Volt managed to increase its sales three-fold during 2012.
As far as Toyota goes, the plug-in version of the Prius has faced a serious of ups and downs, though is in large proving a much tougher sell than the standard market-defining Prius hybrid.
Industry-wise, the EV market appears to be blossoming as when unit sales volumes are combined, 2012 totals were twice as high as those of the year before. And during the rest of 2013, gains of at least 89% are expected which could see the total number of electric vehicles sold increment to 225,000.
This might be way below the figures initially projected when EVs were just beginning to go into production, but is nonetheless considered a reassuring step in the right direction.