The Toyota Prius wasn’t designed, developed or released to be the most exciting car on the roads – quite a deal from it in fact. Instead, it was created to bring hybrid engine technology to the masses in a way that was both affordable and appealing. However, next time around we could be looking at the biggest revolution in the history of the Prius to date, assuming of course the promises of Toyota bosses come off.
According to the automaker’s executives, the 2015 Toyota Prius will be lighter, cheaper, more fuel-efficient and more fun to drive than any of its predecessors. And from the look of the artist renderings we’ve seen to date, it will also be the prettiest.
Following in the same footsteps as the outgoing Prius, the 2015 model will according to Toyota up the ante in fuel-frugality once again by 10%. As the Prius making its exit serves up 50MPG on the combined cycle, we can therefore assume that the 2015 Prius will be good for 55MPG or better.
It was the firm’s engineering chief Satoshi Ogiso that made the claim this week, though didn’t seem willing to put give an exact figure the new Prius will be gunning for.
Ogiso told the world about the “advanced battery technology” to be used as standard in the new Prius, which along with various refinements to the engine and a refined electric motor will yield a “more compact package that is lighter in weight, and lower in cost.”
In addition, the next Prius will debut a series of “advanced safety technologies”, though again he didn’t go into any details regarding the specifics.
Consumer demand has apparently not slipped Toyota by either, as Ogiso went on to speak of further additions to the range being added.
“We have been listening very carefully to Prius plug-in owners over the past two years and are considering their request for additional all-electric range,” he said.
As far as the overall design of the new Prius goes, most of the spy shots to surface so far have painted a picture of minor tweaks and refinements only – the overall body shape has remained the same. However, artist renderings of a theoretical 2015 Prius suggest a rather more radical overhaul when the production model is signed-off on over the coming months.
As such, common sense would suggest a happy medium between the two, which in either case will result in an undeniably attractive unit
Over 3.5 million Prius vehicles have been sold since the 1997 debut of the first model – the 2015 model has quite the weight on its shoulders to say the least.