In the absence of any kind of release date, detailed listing or even confirmation that an Apple TV set actually exists or will ever, the best we’ve got to hold onto right now is the Apple TV set top box.
Despite being something of a rather paltry substitution for a fully-functional Apple TV, the Cupertino company has nonetheless managed to shift a generous 7 million+ of these quirky boxes, which allow users to view on-demand TV and radio, while gaining access to online content and media. In figures at least things are certainly looking positive for Apple’s ongoing TV ventures, with sales for Apple’s fiscal Q3 last year having rocketed 170% compared to the previous year.
Or in other words, it seems whatever they’re doing differently, they’re at last doing it right.
Analysts have now for the most part thrown out all reasonable notion of a full-on Apple TV release date coming before 2014 – the actual TV set that is – though there may be plenty to get excited about in the interim. According to one recent report from the Wall Street Journal, the next iteration of the Apple TV set top box may come with a controller – optional or otherwise – that in many ways resembles and works like the iPad.
In addition, the same report went on to suggest that viewers will be able to more easily record, pause and rewind TV shows and broadcasts as the service will offer a vastly more sophisticated digital recorder using iCloud storage. The next-generation Apple TV may also feature much deeper integration of social media services including Facebook and Twitter, while additional catch-up options will be offered enabling users to rewind live broadcasts even if they tuned in half-way through.
With regard to those all-important Apple TV sets themselves though, analysts the world over seem to have reached the consensus that both 55-inch and 42-inch screened offerings will be delivered sometime next year, with prices in the region of $2,000 and $1,500 respectively. Tim Cook has made no attempt to hide his or the company’s ongoing and abundant interest in TV technology, which has made the question one purely of when the release date will happen, rather than if.