A couple of weeks ago, Apple’s WWDC 2013 turned out to be an event of huge surprises by way of both what they brought along and what failed to make an appearance. There was no sign whatsoever of the latest lineup of MacBook Pro notebook computers, but as expected we were lavished with a new Haswell-toting range of MacBook Air machines.
And as had been predicted by various authorities long before the event kicked off, Apple’s efforts on updating the Air range were clearly concentrated around battery life rather than power and performance. So the question is – have their efforts yielded fruit to the kind of extent the common-man will gain any real benefit from?
The Air range from Apple has been on the market since 2008 and despite being one of the most iconic curiosities in recent tech history, it never managed to catch on quite as well as expected. Some are adamant that it’s simply a case of the Air’s pricing structure being a little too OTT for the average buyer, but others argue it’s more a case of dealing with the public’s unbreakable bond with standard Windows laptops.
In any case, Apple has taken no prisoners this year in putting together what’s said to be the most impressive Air to date, but does it really stand a better chance of striking that all-important consumer chord?
Well, the results are beginning to pour in as authorities like Apple Insider get their mitts on the new 2013 MacBook Air and put it through its paces.
They looked at the Air inside and out to properly and comprehensively evaluate Apple’s hits and misses wherever they may be hiding. The biggest and perhaps the only truly notable change has indeed turned out to the be Intel Haswell processors the new range users, which offer little improvement to performance but seem to have given the battery a new lease of life.
Even in the case of the entry-level 11-inch Air with the lowest price, a few sacrifices of brightness and avoiding heavy apps leads to battery-life that surpasses the nine-hours Apple promises. And in the case of the upper-models, you can expect this to go as far as 12-hours or even more.
The thing to remember is that the MacBook Air was never designed for power users – it was designed for complete and total convenience on the go. And when you add together the 2013 models slender form, lightweight characteristics and stunning battery life, it really doesn’t get any better than this…period.