Brian Krzanich promised he’d bring sweeping changes to Intel for the benefit of the business, and boy did he mean it. The new CEO has only been at his desk for a week now and had already instigated a large-scale shake-up that could impact the rest of the firm’s year in a big way.
A memo he sent out on Monday warned of a “sweeping company reorganization”, which includes the establishment of a “new devices” wing for the business. The purpose of the new unit is to focus primarily on the development of components for mobile devices, in order to ensure Intel remains able to compete with mobile chip-makers like Qualcomm.
“The group will be tasked with turning cool technology and business model innovations into products that shape and lead markets,” said Krzanich this week.
Rumor has it that the new mobile-centric department will be led by one Mike Bell, who formerly served executive roles for both Palm and Apple. As the conventional PC industry continues to struggle in the face of the Smartphone and Tablet PC revolution, brands like Intel are finding themselves forced to increase their efforts in mobile component development in order to compensate.
Intel has so far struggled to make a name for itself in the mobile tech industry, though is said to be in contention for a lucrative partnership with Apple that would see the firm producing the A7 mobile chips to be used for new-generation iOS products.