If you’re among what proved to be a relatively select market that loved the VW Phaeton, there could be good news ahead for you and those like you. Rumor has it that not only is Volkswagen hard at work designing and developing the 2015 Phaeton, but the next-generation model will be launched right here in the US.
It’s been seven long years already since the first US Phaeton launch sunk like a stone and the undeniably impressive car failed to strike any real chord with consumers. Some say it was all down to a design that didn’t click with Americans, while others remain adamant that an $80,000 Volkswagen sedan is a wee bit OTT by definition.
Nevertheless, it could be second time lucky if VW gets it right.
For those not up to speed on the Phaeton, what you’re looking at is a car that’s put together with the same engine and most of the same bodywork as the remarkable Bentley Continental GT. The two are built in the same factory an aside from the badge they carry are extremely similar. So technically it’s like take home a Bentley supercar for a much lower price, so why didn’t the Phaeton take off?
We might never know, but it didn’t. Internationally, the Phaeton was given a makeover in both 2007 and 2010, but neither of these upgraded models hit the US market.
Speculation is that the first prototype 2015 Phaeton could land in the US as early as the spring of next year, followed by a launch toward the latter half of 2014. It’s likely to be the usual tale of luxury from end to end, with a design that could follow that of the latest Audi A8.
As for that $80,000 price tag, chances are this won’t change very much and is unlikely to head in a downward direction at all. Still, with the recession slowly making its exit and the general economic climate on the up, maybe US buyers will rethink the logic of spending 80K on a VW, which is technically a bargain compared to the price of the Bentley Continental GT.