Ahead of next year’s official BlackBerry 10 release date, RIM has shed yet another high-profile corporate client which has joined the ranks of those beating a hasty path to the doors of Apple.
In this latest instance, the US National Transport Safety Board has not only announced its plan to switch users away from the BlackBerry in favor of the iPhone and the iPad, but has also slammed the performance of RIM’s Smartphones.
According to the report first published in USA Today, the NTSB stated that their BlackBerry’s have been “failing both at inopportune times and at an unacceptable rate.
“(The NTSB) requires effective, reliable and stable communication capabilities to carry out its primary investigative mission and to ensure employee safety in remote locations,” the filing went on to say.
The board is responsible for investigating among other things plane crashes and accidents. As with hundreds of governmental organisations, the NTSB one depended primarily, almost exclusively on BlackBerry handsets for their widely-reputed security and corporate functionality. However, government bodies and agencies in growing numbers are fleeing the ranks of RIM and showing favour to Apple’s iOS range, including iPad tablet PCs and iPhones.
Along with numerous incidents of disrupted services and general unreliability over the past 12-months, one of the primary drivers of the exodus away from BlackBerry is known to be users’ dissatisfaction that RIM simply does not have what it takes to keep up with advances of Android and Apple.
Or to put it another way, next year’s BlackBerry 10 makeover is already at least two to three years overdue.
RIM hopes that BlackBerry 10 will see the brand reborn in a manner befitting the 21st century Smartphone market and ultimately see its new range and OS take the number-three position behind the two market-leaders. However, with every day that passes their existing fan-base is growing smaller and smaller, leading to questions as to whether or not anything they serve up might be too little, too late.