Chances of Apple, Samsung of Google announcing any monumental product release date at the 2013 Mobile World Congress were always frankly zero. What’s more, it was also pretty much a given that all three would deliver a message to the industry by technically not saying a word – the collective presence of the market-leading trio was practically zero.
However, in the absence of the seemingly unstoppable powerhouses, the rest of the industry was in turn able to deliver a message of its own:
Times are changing and 2013 will by no means be the usual three horse race – everyone is gunning for blood.
Technically this wasn’t that surprising as the past 12-months or so have seen the domination of the markets front-runners get entirely out of hand. In theory, should every Smartphone company in the world fold tomorrow and leave only Google, Apple and Samsung in business, few would notice and even fewer would give a damn.
And in the spirit of the free market and furthering the interests of the consumer, the time has come for the goalposts to be moved – it’s time for the underdogs to bite back.
Apple for one doesn’t need to attend an event to make its presence know – each and every top-tier Smartphone released in the past few years is compared directly to the iPhone. What made this year’s MWC different however was that for the first time, various rival handsets from the likes of HTC and Sony quite frankly wiped the floor with the iPhone in terms of specs, features and stunning design traits.
Likewise, even some of the names that haven’t made a dent in Western markets like Huawei are now premiering handsets that run circles around the likes of the Samsung Galaxy S3.
And then of course there’s the way in which hundreds of thousands are instinctively flocking to the doors of both BlackBerry 10 and Windows Phone 8 for no reason other than to break with the norm. Not that such platforms aren’t stunning in their own right, but it’s getting to a point now whereby even the most dedicated of Android and iOS fans are becoming curious for new pastures.
Google, Apple and Samsung may have made the most minor of impacts on the 2013 MWC in terms of physical presence, but the three still managed to dominate most every conversation, debate and comparison.