Opinions as to what exactly the Moto X will bring to the table in terms of appeal and value for money differ hugely depending on who you ask. However, one firm that seems to be extremely confident in the flagship’s future is its rightful owner Google, as according to at least one weighted source they’ve set aside half a billion dollars to be spent on marketing the thing.
The news comes courtesy of the Wall Street Journal which has this week stated that a whopping $500 million will be invested in getting the name of the Moto X right in front of our faces. Just to put this into context, Apple only spent $410 million on marketing in the whole of last year, while Samsung spent a comparatively paltry $333 million.
Whatever we might think of the Moto X at this early stage, Google seems to think it’s a winner in the making.
Motorola has always existed something toward the middle reaches of the Smartphone market. While the brand has never faced any real dangers of being swallowed up and has indeed come up with some excellent devices, they’ve likewise never come close to rivaling their peers at the top of the ladder. As such, all eyes are now well and truly on the Moto X to see if this is the device to make all the difference, so what can we expect from Google and Big M’s first lovechild?
Well, it’s a bit of a mixed bag really as while the Moto X is certainly shaping up to be a decent enough device in its own right, most rumors and leaks to date point to a relatively mid-range Smartphone by today’s standards. No matter which way you look at it, it’s not easy to get fired up about talk of dual-core processors, 720p HD screens and 10-megapixel cameras when there are already far more powerful phones doing the rounds.
Of course, all of the above changes enormously if topped-off with a remarkably attractive price-tag, so it remains to be seen what Google has in store for the Moto X in this department.
As for its launch, the Wall Street Journal like most others expects the Moto X to land sometime this fall, most likely toward the end of September.