Ever since talk of an eventual Apple TV release date first began circulating quite some time ago, there has been an ongoing debate as to whether or not consumers are in fact likely to pay over the odds for an Apple branded television, given the enormous range of affordable alternatives on the market.
Well, it would appear that we now have a definitive answer as according to the results of a survey carried out by Morgan Stanley, consumers are on average ready and willing to stump up an additional premium of 20% for an Apple branded TV.
And perhaps more astoundingly still, this amounts to a significantly higher level of early interest in the Apple TV product range than was showed to the iPad or the iPhone prior to launch.
A new report from analysts at Morgan Stanley has suggested not only that consumers are willing to pay a good 20% above average for an Apple TV, but that there is double the level of interest in the Apple TV than the iPhone and iPad during the equivalent development phases. Speculation as to the Apple TV’s specs, features and eventual release date remains rife to say the least, as consumers, investors and analysts alike await what could be the most significant step forward in Apple’s recent company history.
Tim Cook himself has made no secret of the fact that the television market is a definite “area of intense interest” for Apple – it would appear it is also of intense interest to the company’s legions of fans spanning most of the planet
Of course, the Cupertino company has in typical style refused to pass any direct comment on the status of the Apple TV project or even that such a device exists, but an eventual release date for the very first Apple-branded TV set in 2013 is beginning to look inevitable.