Shy of confirming an exact release date and price tag, Sony has this week unveiled a pair of new handsets targeting the mid-range market segment – the Xperia SP and Xperia L. Hot on the heels of the phenomenal Xperia Z, Sony’s fast introduction of two more affordable handsets at such an opportune moment can only be commended as the shrewdest of business moves.
…the kind of move that Apple’s avoidance of has prevented the Cupertino company from so far taking even a tiny nibble out of a hugely lucrative and growing mid-range market.
The timing really couldn’t be better – the dust has now well and truly settled since the Samsung Galaxy S4 launch extravaganza and the flagship Sony Xperia Z is still a stone-cold sell-out success all over the world. And despite not exactly setting any new standards in terms of core specs and features, the right price could see both the Xperia SP and the Xperia L chisel away at the appeal of the S4, perhaps also the HTC One.
Of the two, the Xperia SP holds more appeal in terms of performance and is for all intents and purposes a low-calorie version of the Sony Xperia Z. What you’re looking at here is a 4.6-inch 720p touchscreen, backed by a dual-core Snapdragon processor and Android 4.1 Jelly Bean running the show. Round the back you’ll find a superb 8-megapixel camera, while under the hood lies 8GB of closet space and various other goodies.
All in all, no shrinking violet.
In terms of the Xperia L’s specs and features, we’re going a little further down the pecking-order to find a pretty similar device only with a smaller 4.3-inch screen, the same dual-core Snapdragon processor and Android Jelly Bean at the helm.
“Xperia SP and Xperia L are ideally suited for those seeking stylish class-leading smartphones that don’t compromise on features,” according to Sony executives.
“Both of our new models benefit from Sony’s proven innovation and engineering expertise – whether you want to enjoy premium HD quality entertainment over 4G LTE on our mid-range Xperia SP or capture every moment in perfect detail with our more affordable Xperia L.”
Sony has confirmed that a Q2 release date has been lined up for both in the UK, though didn’t offer any indication as to when or if a US launch will come around.