So the Microsoft Surface Pro Tablet has apparently sold out and is proving pretty hard to track down for some eager buyers – is it really time already to salute its success and see a thousand and one critics eating their words?
Nope…not even close.
If you’ll forgive the rather pessimistic take on the subject, it’s impossible not to realize that we’re currently living in a day and age where ‘sold out’ doesn’t actually mean anything. Not a thing. That is, unless of course there were several million units of the Surface Pro Tablet ready to fly off the shelves on its release date, which of course there weren’t.
Cast your mind back to the Surface RT release date in the closing quarter of last year and you’ll remember how Microsoft had the world temporarily under the impression that their first tablet PC was a hit following its rapid selling out and becoming very difficult to get hold of. As such, when it turned out that they only managed to shift 900,000 units over the course of the quarter alone, it became pretty clear that it was either a case of poor spin, or perhaps they’d suffered massive production line issues and genuinely couldn’t get the thing on the shelves.
Given the massive delays in releasing the Surface RT in the first place, chances are the latter is NOT the case which makes it difficult NOT to tar the Surface Pro with the same misleading brush, if by association only.
It’s looking like a very similar and almost hilariously immediate echo of the recent BlackBerry Z10 launch, which according to BlackBerry CEO Thorsten Heins sold out just hours after its long-awaited release date up and down the UK. Sadly, this was followed hours later by reports from dozens of retailers actually trading in the UK who argued that they in fact had ‘loads’ of BlackBerry Z10 units left and frankly had no idea what Heins was talking about.
Should this prove to be the same misleading spin and frankly insulting patronization from Microsoft, chances are the Surface Pro Tablet won’t be currying much additional favor in the near future.
Specs and features aside, the Surface Pro has been largely panned by critics as too expensive, too heavy and too limited in terms of battery life to stand a chance on the market.