Web impressions are the latest proof that the Microsoft Surface tablet, particularly the recently launched RT, may not be that popular a device. Web marketing company Chitika released the results of its latest web impressions survey, and as per these numbers, Apple’s iPad is still the market leader when it comes to web traffic generated. Despite Apple continuing to lead the way over other tablets, Chitika noted that the holiday season saw Apple’s lead in web traffic decrease as other Android-powered tablets like Google’s Nexus 7 and Nexus 10 caught up. The Microsoft Surface RT, unfortunately, was far behind the iOS and Android competition, no matter how you look at it.
The combined share of all iPads, which includes the fourth-generation “iPad 4” and the brand new 7.9-inch iPad mini, was at 78.86 percent as per this most recent survey. This, however, was 7.14 percent less than the holiday market share for consumers located in the U.S. and Canada. The Amazon Kindle Fire HD finished second place, or first among Android tablets, with a share of 7.51 percent web traffic, and Samsung’s Galaxy Tab family finished third with 4.39 percent. It was a bit of a surprise to see Google’s Nexus 7 and Nexus 10 with a combined share of just 2.04 percent, but we have to remember that the Nexus 10 was only launched in November.
Microsoft, unfortunately, is languishing far behind the pack with a paltry 0.40 percent market share. This represented a 0.17 percent increase over the last survey, but that was even less than the 0.68 percent share of Research in Motion’s BlackBerry PlayBook. Again, the Surface RT is a relatively recent launch, having been released late in October, but seeing it so far back in the rankings is another sign the tablet line might possibly be written off one day as a flop. Hopefully the Surface Pro, which will be released late in January, could turn things around for Microsoft.