What we’ve learned in no uncertain terms from the LG Nexus 4 and now the Microsoft Surface Pro release date fiascos is that when you tell the public they can’t buy something, they want to buy it even more. Adding the ‘sold-out’ banner to any product gives it a certain dynamic of desirability that standard marketing cannot come close to – despite the fact that deliberately selling out in the early days is becoming the oldest trick in the book.
LG got it right with the Nexus 4 and demand is still off the scale, but this is primarily due to the fact that the device itself is pretty much the Smartphone bargain of the year. Microsoft on the other hand doesn’t appear to be having any such luck as while their debatable claims that the Surface Pro Tablet sold out immediately persist, all that’s happening is hundreds, maybe even thousands of would-be buyers on the fence are getting p****d off and heading for the hills.
Rather the increasing interest in and demand for the Surface Pro, Microsoft has succeeded in losing a great deal of respect, alienating a ton of potential buyers and in the eyes of some critics become a laughing stock.
While most had indeed expected the Surface Pro to get off to a strong start, the overwhelming majority of industry experts and investors voiced concerns as to whether or not the early momentum could be kept up. Now however, Microsoft has effectively put a massive roadblock in front of said early momentum which means that while Surface Pro sales should be flying in from both corporate customers and those looking for novelty value alike, they are instead succeeding to annoy the hell out of those they’d actually convinced to buy one.
What’s more, many are directly threatening to move their business to Apple or Android if they’re unable to take home a Surface Pro sooner rather than later.
It really hasn’t helped matters that Microsoft has so far refused to offer any concrete details as to how many units of the Surface RT have been shipped – indirect confirmation that figures must be abysmal and embarrassing.
Many had already written off the Surface Pro as the mother of all misfires from Microsoft, though whether or not this proves to be the eventual case, they really aren’t doing themselves any favors in these crucial early days.