Microsoft apparently cannot wait for the Surface Pro Tablet release date to come around – they’ve decided to give the world a sneak peak at the debated device before it officially goes on sale. The question is – is the move one of genuine marketing lessons having been learned, or is Microsoft just desperate for the Surface Pro not to become another victim to the unstoppable prowess of the iPad?
Prior to the actual Surface RT release date last year, Microsoft maintained the kind of aloof secrecy we’re usually used to from the likes of Apple with its iPhone launches. Quite to the contrary, this time around it seems as though Microsoft is pulling out all the stops to get the Surface Pro well and truly before the eyes of the consumer masses significantly ahead of its release date on February 8th.
Demo-stations have been popping up at certain retailers across the nation, allowing those with a vested interest in the Surface Pro to give the tablet a thorough hands-on going-over.
However, it yet remains to be seen how anything the Surface Pro delivers can possibly justify its near $1,000 price-tag – especially as Apple prepared to unleash the mother of all curveballs in the form of the 128GB iPad 4.
One of the biggest things the Surface Pro had going for it was its market-leading storage capacity, which made it seem one of the best choices for business productivity to date. However, not only did Microsoft face the embarrassing task of admitting that the 128GB would in fact only offer around 83GB or actual storage space for users’ files, but just days later Apple announced that a 128GB iPad 4 would be released very soon – specifically mentioning the corporate market as the new iPad’s target.
Early reviews of the Surface Pro Tablet have praised its specs, features and Windows 8 OS as frankly beyond impressive – the question of value for money however is still very much open to debate.