From delayed release dates to orchestrated sell-outs to constant complaints over price and still debated appeal to any given market, it pretty much goes without saying that the Microsoft Surface Pro Tablet has suffered more birth complications than any device in recent history.
And just to compound matters even further, event those that should be standing shoulder to shoulder with the Surface Pro and be ready to go down with a potentially sinking ship are giving us little reason to believe in the project as a whole…including one CEO Stephen Ballmer.
Cast your mind back a few months and you’ll remember cringing a little upon hearing an official boast (?) from Microsoft that the Surface RT Tablet had so far been a ‘modest’ success. When talking about a product in the mobile tech world, anything other than ‘blistering’ or ‘huge’ before the s-word is as good as admitting it’s an outright failure.
So, in steps the Surface Pro late last month to hopefully put to bed a million and one arguments that Microsoft should scrap the Surface project altogether and walk away.
But it didn’t, and they didn’t.
Instead, it hit the market with a dull thud and despite being panned left, right and center for its high-price and debatable performance, it somehow managed to sell out in an instant. How? Simple – make a pathetic number of units available and you’re guaranteed to sell out, and we all know how desirable a sold-out item is in terms of marketing, don’t we?
A ploy that could have worked for some, but for Microsoft only enraged and further annoyed an already peeved market.
And now, CEO Ballmer has gone on record when speaking of the troubled Surface Pro to say “I don’t think the Surface is going to dominate volume.”
Seriously? So not even the CEO of Microsoft can come out with something more positive and reassuring to say at such a sensitive and critical juncture?
The above quote sounds like something an executive would say to diplomatically talk about the humiliating failure of a rival’s product – NOT its own flagship tablet PC that only launched a couple of weeks ago.
The words foot, mouth, hole and dig cannot help but come to mind.