Have we played right into Nokia’s hands with constant chatter of Lumia 920 sell-outs?
During recent weeks, reports have been largely constant of the newly-launched Nokia Lumia 920 and 820 Windows Phone 8 handsets completely selling out across the US, so soon after their release dates. Such was the extent of the shortage that numerous stirrings pointed at a deliberate strategy by Nokia, which would see European markets given priority and the US ranking further down the list.
Well, it appears said stirrings were right on the money as during an interview carried out by YLE, Nokia confirmed that Lumia 920 and 820 shortages in the US were expected and planned-for.
During the conversation, Nokia CEO Stephen Elop stated that supply is almost non-existent across the USA as a result of company “strategy”.
Or in full, he explained to YLE that the company is working to “a strategy as we introduce the 920 and the 820 to start with an initial level of production and to build that over time, to get to the point where we are expanding everything that we are doing, store by store and now country by country, and going into the next part of the new year.”
The result of such scarcity has of course been third-party resale prices rocketing through the roof, with the Lumia 920 Windows Phone 8 Smartphone now averaging at least $750-$800 contract-free. And of course, the less readily available a Smartphone is, the greater the hype and eventual sales – case in point being the elusive LG Nexus 4.
Elop skirted around the question of general sales and performance of the new Windows Phone 8 Lumia range, stating only that the feedback from buyers had so far been extremely positive. He went on to single out the Lumia’s PureView camera as one of the most talked-about and acclaimed features.