Apple’s iPad Mini has been well and truly put through its paces ahead of its official public release date – and generally speaking the feedback is great. Putting to one side the ongoing iPad Mini Vs Google Nexus 7 debate for now, there is little disputing the fact that the iPad Mini is a thoroughly impressive device in its own right.
According to dozens of authoritative reviewers across the US, the form factor of the iPad Mini is everything we’d hoped it would be – light, slim, sleek and wonderfully easy to handle. Some have poked fun at the quality of the screen, but the chances of the iPad Mini landing with a Retina panel were pretty much zero – plus the majority of the market still hasn’t caught up to Retina quality so consumers in large would be unlikely to call this a massive letdown.
In fact, so rosy is the outlook for the iPad Mini that some industry analysts have suggested that it will go on to become the best-selling and most successful iPad of all time. The fact that the iPad Mini appeals to several consumer markets including travelers, kids, corporate clients, the budget-conscious and standard technophiles alike sits the tablet in prime position to garner massive sales over Christmas and beyond.
But how is the iPad Mini’s success likely to affect the current iPad, or Apple’s current business model as a whole?
According to industry analysts, it is inevitable that iPad Mini sales will gradually eat away at sales of the standard iPad, eventually running into the millions. While the world’s Apple devotees will probably add an iPad Mini to their arsenal with little to no hesitation, the rest will in most instances be inclined to choose and iPad OR an iPad Mini – rather than both.
In addition, it is predicted that the price of Apple’s higher-end iPads will come down significantly over the coming months, as the introduction of a budget model always makes the upper-reaches of the range seem far more expensive – perhaps excessively so.
This will in turn lead to lower iPad profit margins for Apple, but the iPad Mini is also expected to lead to enormous growth in overall unit sales across the iPad range.
All in all, there’s little arguing with the fact that Apple’s decision to release the iPad Mini and release it right at this juncture was a smart one to say the least.